That clever software for charities
Having worked in the sector for more than a decade, we have seen how many charities are struggling with their CRM solutions, websites and ineffective marketing. That is why we came up with GOODWILL CRM − a product built for charities from ground up.
Why should you use GOODWILL CRM?
Please take a minute to review the most popular use cases for our platform, however to fully understand what it's capable of, we would recommend a glance over the features page which dives into more detail.
Save time on administration
There are so many repetitive tasks that we can automate for you.
Income manager interface makes reconciliation a breeze
Each physical payment has its own fully manageable record with direct links to payment gateway, reference number and options to raise problems, comment, view details of related donation, refund, check Gift Aid status and more.
Messaging templates and automatic triggers
Optimise response quality, time and consistency with organisation’s tone of voice. You can also use them to print letters, envelopes, define onboarding or call centre processes.
Genius automatic contact segmentation
AI driven identity detection, timeline view of all interactions, 50+ automatically maintained categories will allow you to understand constituent’s profile at a glance.
Advanced filtering & reporting
Select just the data you need and visualise this data in a form of interactive report (or simply export it to excel). From here you can generate Gift Aid claims (or even automate their submission to gov.uk), create financial reports and understand sources of your income.
Perform digital transformation
Open up to properly managed digital channels.
Introduce new features to your existing website
Use our Enhanced Website module and have a fully featured donation platform set up in no time. This works on any technology stack, even static websites can be transformed to publish your appeals and take donations.
Set up multiple data sources
Use our API or set up a schedule in our migrations manager to periodically synchronise new data.
Regular and scheduled payments
Set up your regular donations or membership fees to be automatically taken on set dates.
Increase marketing effectiveness
Multitude of marketing strategies can be set up, deployed and tracked.
Email / SMS campaigns
The platform is capable of sending out thousands of messages simultaneously and it does provide a live view of people responding to them.
Phone solicitation campaigns
Set up workflows for your call centre, upload conversation scripts and track effectiveness over the phone.
Live appeals on TV/Radio
Set up live campaigns and see how effective they are whilst they are ongoing. You will be able to see people coming to your website and transacting as it happens.
Online campaigns
Understand if your Adwords campaigns are worth the spend or if advertising on another website is bringing the result you hoped for.
The team behind GOODWILL CRM
Quality over quantity, we keep a relatively small team yet each individual is an expert in their respective field.
Without a doubt integrity and passion for excellence are the top values for all of us here. We’ve been in this game for a very long time, our combined experiences with modern distributed systems and medium to large charity organisations allowed us to create a system like no other. A system we hope will help you make the world better.
Our primary objective is to provide a platform where charity organisations can not only expand their reach but improve effectiveness and bring technology advancement to modern standards and beyond. And what a wonderful goal it is, as in the end more people in need will be served and problems solved.
